
Corporate Communication
Paul A. Argenti(Author)
McGraw-Hill Inc.,US (Publisher)
7th Edition
Published on 16. October 2015
Book
Paperback/Softback
336 pages
978-0-07-340327-4 (ISBN)
Description
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
More details
Edition
7th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
US School Grade: College Freshman
Illustrations
17 Illustrations
Dimensions
Height: 231 mm
Width: 188 mm
Thickness: 15 mm
Weight
497 gr
ISBN-13
978-0-07-340327-4 (9780073403274)
Schweitzer Classification
Person
Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouths Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business Schools Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tucks Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.
Content
Chapter 1: The Changing Environment for Business
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India