Banking on Beauty
Millard Sheets and Midcentury Commercial Architecture in California
Will be published approx. on 7. February 2018
Book
Hardback
368 pages
978-1-4773-1529-3 (ISBN)
Description
Winner, Docomomo US Modernism in America Citation of Merit, 2018
PROSE Award, Architecture and Urban Planning ,Association of American Publishers (AAP), 2019
"I want buildings that will be exciting seventy-five years from now," financier Howard Ahmanson told visual artist Millard Sheets, offering him complete control of design, subject, decoration, and budget for his Home Savings and Loan branch offices. The partnership between Home Savings-for decades, the nation's largest savings and loan-and the Millard Sheets Studio produced more than 160 buildings in California, Texas, Florida, New York, Ohio, Illinois, and Missouri over the course of a quarter century. Adorned with murals, mosaics, stained glass, and sculptures, the Home Savings (and Savings of America) branches displayed a celebratory vision of community history and community values that garnered widespread acclaim.
Banking on Beauty presents the first history of this remarkable building program. Drawing extensively on archival materials, site visits, and oral history interviews, Adam Arenson tells a fascinating story of how the architecture and art were created, the politics of where the branches were built, and why the Sheets Studio switched from portraying universal family scenes to celebrating local history amid the dramatic cultural and political changes of the 1960s. Combining urban history, business history, and art and architectural history, Banking on Beauty reveals how these institutions shaped the corporate and cultural landscapes of Southern California, where many of the branches were located. Richly illustrated and beautifully written, Banking on Beauty builds a convincing case for preserving these outstanding examples of Midcentury Modern architecture, which currently face an uncertain future.
PROSE Award, Architecture and Urban Planning ,Association of American Publishers (AAP), 2019
"I want buildings that will be exciting seventy-five years from now," financier Howard Ahmanson told visual artist Millard Sheets, offering him complete control of design, subject, decoration, and budget for his Home Savings and Loan branch offices. The partnership between Home Savings-for decades, the nation's largest savings and loan-and the Millard Sheets Studio produced more than 160 buildings in California, Texas, Florida, New York, Ohio, Illinois, and Missouri over the course of a quarter century. Adorned with murals, mosaics, stained glass, and sculptures, the Home Savings (and Savings of America) branches displayed a celebratory vision of community history and community values that garnered widespread acclaim.
Banking on Beauty presents the first history of this remarkable building program. Drawing extensively on archival materials, site visits, and oral history interviews, Adam Arenson tells a fascinating story of how the architecture and art were created, the politics of where the branches were built, and why the Sheets Studio switched from portraying universal family scenes to celebrating local history amid the dramatic cultural and political changes of the 1960s. Combining urban history, business history, and art and architectural history, Banking on Beauty reveals how these institutions shaped the corporate and cultural landscapes of Southern California, where many of the branches were located. Richly illustrated and beautifully written, Banking on Beauty builds a convincing case for preserving these outstanding examples of Midcentury Modern architecture, which currently face an uncertain future.
Reviews / Votes
Lovers of California art and architecture will swoon at the photos of the murals, statues and mosaics that Sheets designed for about 200 Home Savings and Loan branches between the 1960s and 1980s. . . . Banking on Beauty invites readers to remember a time when our captains of industry cared about public spaces as much as they did the bottom line - and it also challenges us to preserve those remaining buildings that possess Sheets originals. - Gustavo Arellano (Los Angeles Times) Banking on Beauty is a thoroughly researched and thought-provoking exploration of the distinctive Home Savings Bank branches designed by the Millard Sheets Studio...Banking on Beauty provides a compelling case for preserving these structures. (Journal of American History) Once upon a time, a visit to a department store or a branch bank was a chance to be inspired by fine art...waves of corporate takeovers doomed most of the art, but some remain, like the 1968 masterpiece at Sunset and Vine that's now a Chase bank. This richly illustrated book finally tells their story. (Los Angeles Magazine) [L]avishly illustrated...If you'd like to explore [Millard Sheets's art] yourself, you won't find a better guide than Arenson's Banking on Beauty." (The Objective Standard) Banking on Beauty...shows that commercial architecture does not have to be drab. (World Magazine) Arenson alternates between telling the story of, on the one hand, [Howard F.] Ahmanson and the growth of his savings and loan business, and, on the other hand, [Millard] Sheets and the development of his artistic practice, to great effect. (Journal of Urban History) This lavishly illustrated book by Adam Arenson offers an in-depth and insightful history of Millard Sheets...With almost 160 color plates, this beautiful book is a stunner that not only gives Sheets's lifework a place to shine but also offers an unusually rich study of the places, people, and events that shaped the artists creative vision over a fifty-year period. (California History)More details
Language
English
Place of publication
Austin, TX
United States
Illustrations
157 color and 19 b&w photos
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 33 mm
Weight
1647 gr
ISBN-13
978-1-4773-1529-3 (9781477315293)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
California native Adam Arenson is an associate professor of history and director of the urban studies program at Manhattan College. He has written or coedited three previous books on the history of the American West and the politics and culture of US cities, including the award-winning The Great Heart of the Republic: St. Louis and the Cultural Civil War. Arenson has also written for history blogs, including the New York Times and other national publications.
Content
Introduction: The Story, the Letter, the Building
1. Origins: Millard Sheets, Howard Ahmanson, and Architecture before the Letter
2. Creating the Millard Sheets Studio, Creating the Home Savings Style
3. Building New Places
4. Home Savings in Your Changing Community
5. Expansion and Change after Howard Ahmanson
6. Beyond Millard Sheets, Beyond California
7. Preservation after Home Savings
Acknowledgments
Appendix A: List of Sheets Studio Artists and Contractors and Home Savings Artists
Appendix B: How the Sheets Studio Mosaics Were Made, by Brian Worley, Sheets Studio Artist
List of Interviews and Archival Collections Consulted
Notes
Index
1. Origins: Millard Sheets, Howard Ahmanson, and Architecture before the Letter
2. Creating the Millard Sheets Studio, Creating the Home Savings Style
3. Building New Places
4. Home Savings in Your Changing Community
5. Expansion and Change after Howard Ahmanson
6. Beyond Millard Sheets, Beyond California
7. Preservation after Home Savings
Acknowledgments
Appendix A: List of Sheets Studio Artists and Contractors and Home Savings Artists
Appendix B: How the Sheets Studio Mosaics Were Made, by Brian Worley, Sheets Studio Artist
List of Interviews and Archival Collections Consulted
Notes
Index