ESSENTIALS OF CONTEMPORARY ADVERTISING
2nd Edition
Published on 16. May 2008
Book
Paperback/Softback
608 pages
978-0-07-127057-1 (ISBN)
More details
Edition
2nd edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Dimensions
Height: 277 mm
Width: 217 mm
Thickness: 21 mm
Weight
1 gr
ISBN-13
978-0-07-127057-1 (9780071270571)
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Schweitzer Classification
Other editions
Previous edition
William Arens | David Schaefer
Essentials of Contemporary Advertising
Book
05/2008
2nd Edition
McGraw Hill Higher Education
€58.17
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