Contemporary Advertising
8th Edition
Published on 1. July 2001
Book
Hardback
704 pages
978-0-07-241544-5 (ISBN)
Description
This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
More details
Edition
8th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
120 illustrations
Dimensions
Height: 254 mm
Width: 204 mm
ISBN-13
978-0-07-241544-5 (9780072415445)
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Schweitzer Classification