The Sustainability Edge
How to Drive Top-Line Growth with Triple-Bottom-Line Thinking
Published on 5. December 2016
Book
Hardback
264 pages
978-1-4426-5068-8 (ISBN)
Description
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
More details
Series
Language
English
Place of publication
Toronto
Canada
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
25 figures
Dimensions
Height: 236 mm
Width: 161 mm
Thickness: 27 mm
Weight
534 gr
ISBN-13
978-1-4426-5068-8 (9781442650688)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
Content
Dedications
Foreword
Preface
Acknowledgements
Chapter 1: Introduction
Chapter 2: Motivating Consumers
Chapter 3: Collaborating with Customers
Chapter 4: Inspiring Employees
Chapter 5: Nurturing Suppliers
Chapter 6: Investing In Communities
Chapter 7: Attracting Investors
Chapter 8: Leveraging Media
Chapter 9: Engaging Government
Chapter 10: Partnering with NGOs
Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
Notations
Foreword
Preface
Acknowledgements
Chapter 1: Introduction
Chapter 2: Motivating Consumers
Chapter 3: Collaborating with Customers
Chapter 4: Inspiring Employees
Chapter 5: Nurturing Suppliers
Chapter 6: Investing In Communities
Chapter 7: Attracting Investors
Chapter 8: Leveraging Media
Chapter 9: Engaging Government
Chapter 10: Partnering with NGOs
Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
Notations