Management in Action

This survive-and-thrive guide introduces "macrofruition", an ongoing 10-step process to get owners focused on the elements of sustained growth. Complete with exercises, the book shows how to: assess financial srengths and employee assets; evaluate and change management practices; weather challenges from without and within; build a dedicated employee team; uncover practices that may be inhibiting growth; determine financial strategies; formulate marketing tactics; learn about customers and competitors; complete a 5-year business plan for growth. Scott Clark is a consultant specialising in small and growing businesses. He is author of "Beating the Odds" and writes a syndicated column in the US entitled "The Company Doctor".