Creating Business Advantage in the Information Age
Published on 21. December 2001
Book
Paperback/Softback
432 pages
978-0-07-252367-6 (ISBN)
Description
Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations
Dimensions
Height: 231 mm
Width: 185 mm
Thickness: 20 mm
Weight
635 gr
ISBN-13
978-0-07-252367-6 (9780072523676)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Cases 1. Charles Schwab (A) 2. Charles Schwab (B) Module One: The Challenges of Managing in an Information Age Cases 1. H.E. Butt Grocery Company: The New Digital Strategy 2. Admart 3. Li & Fung Module Two: Building Information Age Businesses Cases 1. QuickenInsurance: The Race to Click and Close (Condensed) 2. Amazon.com 2000 3. Amazon.com Valuation Exercise 4. American Express Interactive Module Three: Information Age Operations Cases 1. Arepa 2. Selecting a Hosting Provider 3. Web and IT Hosting Facilities 4. Trilogy (A) 5. The iPremier Company: Denial of Service Attack (A) Module Four: Managing Information Age Projects and Programs Cases 1. Tektronix, Inc.: Global ERP Implementation 2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A) 3. Cisco Systems Architecture: ERP and Web-Enabled IT 4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case 1. Merrill Lynch: Integrated Choice (Condensed)