Corporate Information Strategy and Management: Text and Cases
7th Edition
Published on 16. November 2005
Book
Hardback
672 pages
978-0-07-294775-5 (ISBN)
Description
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 239 mm
Width: 185 mm
Thickness: 32 mm
Weight
1157 gr
ISBN-13
978-0-07-294775-5 (9780072947755)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.
Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.
Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.
Content
PrefaceTable of ContentsIntroduction: The Challenges of Managing in a Networked WorldCase #I-1 Li and Fung Internet Issues (A) (HBS #301-009)Module 1: Business Impacts Chapter 1: IT and StrategyChapter 2: IT and Organization Chapter 3. Extending the EnterpriseChapter 4. Making the Case for ITCase #1-1 Charles Schwab in 2002 (HBS #803-070)Case #1-2 Learning from Leapfrog (HBS #804-062)Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)Case #1-4 Global Healthcare Exchange (HBS #804-002)Article #1-5 IT Doesn't Matter HBR #3566)Module 2: MANAGING INFRASTRUCTURE AND OPERATIONSChapter 5. Understanding Internetworking InfrastructureChapter 6. Assuring Reliable and Secure IT ServicesChapter 7. Managing Diverse IT InfrastructuresCase #2-1 CareGroup (HBS #303-097)Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)Module 3: LEADERSHIP ISSUESChapter 8. Organizing and Leading the IT Functions Chapter 9. Managing IT OutsourcingChapter 10. A Portfolio Approach to IT ProjectsCase #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)Case #3-3 Rakuten (HBS #305-050)Case #3-4 Telecomunicacoes de Sao Paulo S.A. (Telesp) (HBS #804-149)Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)Conclusion: The Challenges of Managing in a Network Economy RevisitedCase #C-1 UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096)Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)Annotated BibliographyIndex