
Love As a Business Strategy
Resilience, Belonging & Success, Updated Edition
Wiley (Publisher)
2nd Edition
Published on 24. February 2025
Book
Hardback
256 pages
978-1-394-33253-3 (ISBN)
Description
Groundbreaking, people-first strategies for organizational growth, profit, and longevity
Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy expose than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.
This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:
The potential harmony between organizational culture and hard data
The biggest mistakes that organizations make in pursuing profits at the expense of people
Practical ways to better serve customers, clients, and employees while still enjoying standout financial success
Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.
Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy expose than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.
This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:
The potential harmony between organizational culture and hard data
The biggest mistakes that organizations make in pursuing profits at the expense of people
Practical ways to better serve customers, clients, and employees while still enjoying standout financial success
Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 232 mm
Width: 156 mm
Thickness: 28 mm
Weight
454 gr
ISBN-13
978-1-394-33253-3 (9781394332533)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Mohammad F. Anwar | Frank E. Danna | Jeffrey F. Ma
Love As a Business Strategy
Resilience, Belonging & Success, Updated Edition
E-Book
02/2025
2nd Edition
Wiley
€18.99
Available for download

Mohammad F. Anwar | Frank E. Danna | Jeffrey F. Ma
Love As a Business Strategy
Resilience, Belonging & Success, Updated Edition
E-Book
02/2025
2nd Edition
Wiley
€18.99
Available for download
Persons
SOFTWAY is a people-first consulting firm that helps businesses achieve transformation in areas of technology, communication, and culture. In 2021, inspired by Softway's own successful cultural transformation, CULTURE+ was created to help other organizations build thriving cultures and effectively navigate change.
In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team-including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE-vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.
Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.
In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team-including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE-vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.
Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.
Content
Foreword xiii
Our Darkest Day xv
Part I Why Love Is Good for Business 1
Chapter 1 What Is Love? (Baby Don't Hurt Me) 3
Chapter 2 Culture Eats Strategy for Breakfast 17
Chapter 3 Behavior Eats Culture for Lunch 27
Part II Understanding the Culture of Love 45
Chapter 4 Inclusion 47
Chapter 5 Empathy 61
Chapter 6 Vulnerability 71
Chapter 7 Trust 79
Chapter 8 Empowerment 89
Chapter 9 Forgiveness 97
Part III Put Love to Work 105
Chapter 10 To Lead Is to Serve 107
Chapter 11 We Are Better Together 123
Chapter 12 HR (Humanity Required) 139
Chapter 13 Systems-People, Process, and Technology 151
Chapter 14 Lovin' Those Business Outcomes 159
Chapter 15 Waiting on the World to Change? 175
Chapter 16 No More Excuses 195
Acknowledgments 207
About the Authors 213
About Softway 215
Index 217
Our Darkest Day xv
Part I Why Love Is Good for Business 1
Chapter 1 What Is Love? (Baby Don't Hurt Me) 3
Chapter 2 Culture Eats Strategy for Breakfast 17
Chapter 3 Behavior Eats Culture for Lunch 27
Part II Understanding the Culture of Love 45
Chapter 4 Inclusion 47
Chapter 5 Empathy 61
Chapter 6 Vulnerability 71
Chapter 7 Trust 79
Chapter 8 Empowerment 89
Chapter 9 Forgiveness 97
Part III Put Love to Work 105
Chapter 10 To Lead Is to Serve 107
Chapter 11 We Are Better Together 123
Chapter 12 HR (Humanity Required) 139
Chapter 13 Systems-People, Process, and Technology 151
Chapter 14 Lovin' Those Business Outcomes 159
Chapter 15 Waiting on the World to Change? 175
Chapter 16 No More Excuses 195
Acknowledgments 207
About the Authors 213
About Softway 215
Index 217