High Octane Selling

This guide shows sales people how to use creativity concepts and techniques to close more sales. The book features discussion of general creativity concepts and techniques which should help sales representatives tap into and expand their own creativity. It is organized into small segments which present thought-provoking cartoons that help salespeople generate new ideas quickly. It helps them to: solve their toughest sales problems; grab and hold a customer's attention; locate hidden opportunities that others will miss; have more fun and challenge on the job; and close many more sales with less effort.