
Strategic Management
H. Igor Ansoff(Author)
Palgrave Macmillan (Publisher)
Published on 1. January 1979
Book
Paperback/Softback
IX, 236 pages
978-1-349-02973-0 (ISBN)
Description
This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.
More details
Edition
1st ed. 1979
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
IX, 236 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 14 mm
Weight
318 gr
ISBN-13
978-1-349-02973-0 (9781349029730)
DOI
10.1007/978-1-349-02971-6
Schweitzer Classification
Other editions
Additional editions
