Hashtags and Headlines
Marketing for School Leaders
Published on 15. February 2020
Book
Paperback/Softback
130 pages
978-1-4758-5305-6 (ISBN)
Description
Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
Reviews / Votes
In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You'll be encouraged to reflect and strengthen your leadership in new ways! -- Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP) School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today's educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today's educational marketplace. -- Tommy Reddicks, CEO, Paramount Schools of ExcellenceMore details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Primary & secondary/elementary & high school
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 7 mm
Weight
203 gr
ISBN-13
978-1-4758-5305-6 (9781475853056)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.
Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.
David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.
Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.
David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.
Content
Foreword
Introduction
Chapter 1: Relationship Building with Educational Consumers
Chapter 2: Strategic Marketing Planning
Chapter 3: The Marketing Mix Introduced: Product, Price, Place
Chapter 4: The Marketing Mix: Promotion
Chapter 5: Social Media Marketing
Chapter 6: From Lesson Plans to Marketing Plans
Introduction
Chapter 1: Relationship Building with Educational Consumers
Chapter 2: Strategic Marketing Planning
Chapter 3: The Marketing Mix Introduced: Product, Price, Place
Chapter 4: The Marketing Mix: Promotion
Chapter 5: Social Media Marketing
Chapter 6: From Lesson Plans to Marketing Plans