Business Communication Design: With PowerWeb and BComm Skill Booster
Creativity, Strategies, Solutions
Published on 1. June 2003
Book
Mixed media product
608 pages
978-0-07-121409-4 (ISBN)
Description
"Business Communication Design: Creativity, Strategies, Solutions" by Angell and Rizkallah emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face.
More details
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Dimensions
Height: 256 mm
Width: 203 mm
Thickness: 17 mm
Weight
952 gr
ISBN-13
978-0-07-121409-4 (9780071214094)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
CH. 1 The Basics CH. 2 How Business Communicates CH. 3 Communication Design Strategy CH. 4 Listening: A Silent Hero CH. 5 Designing Meaning CH. 6 Verbal Communication Design CH. 7 Designing Oral Presentations CH. 8 Business Writing Design CH. 9 Direct and Indirect Communication Strategies CH. 10 Designing Reports and Proposals CH. 11 Writing Strategies for Reports and Proposals CH. 12 Culture: Inside and Out CH. 13 Designing Interpersonal and Collaborative Messages CH. 14 The Business of Change and Conflict CH. 15 Creating a Career and Designing Resumes CH. 16 Interviewing to Get the Job CH. 17 Creativity and Visual Design