Great Web Architecture
Clay Andres(Author)
Hungry Minds Inc,U.S. (Publisher)
Published on 29. September 1999
Book
Paperback/Softback
218 pages
978-0-7645-3246-7 (ISBN)
Description
Learn from the pros! Illustrated throughout with full-color images of top sites - including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall - this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.
More details
Language
English
Place of publication
Foster City
United States
Publishing group
John Wiley & Sons Inc
Target group
College/higher education
Illustrations
four-colour illustrations, charts
Dimensions
Height: 254 mm
Width: 204 mm
Weight
737 gr
ISBN-13
978-0-7645-3246-7 (9780764532467)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
CLAY ANDRES, a former contributing editor of MacWEEK, is the author of seven books on desktop publishing and design. A graphic designer, typographer, and Web architect with more than a decade of experience, Andres id the cofounder of Interactive Arts & Engineering, a Web design and Internet consultancy.
Content
Preface. Acknowledgements. PART I: SECRETS OF WEB ARCHITECTURE. Chapter 1: Building Hierarchically Structures Site Plans. Chapter 2: Navigating Sites: The Flow of Pages. Chapter 3: Defining Design Elements. Chapter 4: Envisioning Information. Chapter 5: Reading Is Believing. Chapter 6: Integrating Multimedia into the Structure. PART II: WEB ARCHITECTURE IN ACTION. Chapter 7: Informational Sites. Chapter 8: Marketing Sites: It's All About Selling. Chapter 9: Establishing an Identity: Self--Branding. Chapter 10: Designers Speak. Index. About the Author. Colophon.