Merlin

Student Table of Contents Preface Chapter 1 -- Overview Chapter 2 -- Loading the Merlin Software Chapter 3 -- Working with the Merlin Program Chapter 4 -- The Merlin Business Environment Chapter 5 -- Review of Marketing Management Functions Chapter 6 -- Making Decisions Chapter 7 -- Merlin Reports Appendix A -- Quarter 0 Decisions Appendix B -- Quarter 0 Reports Appendix C -- An Example of an Industry Performance Report Appendix D -- An Example of a Marketing Research Report Appendix E -- Initial Cost Parameters Appendix F -- Limits & Time Lags Appendix G -- Merlin "Hot" Keys Appendix H -- Excel Company Data File Appendix I -- Excel Performance Data File Appendix J -- Merlin Flow Chart Appendix K -- A Step-by-Step Walk-Through Index Instructor Table of Contents Preface Chapter 1 -- Introduction to Merlin Team and Merlin Solo Chapter 2 -- Loading and Registering the Merlin Software Chapter 3 -- Initializing a Merlin Team Industry Chapter 4 -- Merlin Team Operating Instructions Chapter 5 -- Merlin Solo's Operating Instructions Chapter 6 -- Tips and Techniques for Using Merlin Team and Merlin Solo Chapter 7 -- Assisting Participants in the Registration Process Appendix A: Administrator Summary Appendix B: Sample Company Reports for Quarter 0 Appendix C-1: Merlin Quiz Appendix C-2: Merlin Quiz Appendix D: Sales Potential Tables for Merlin Team Appendix E: Decision Limits -- Costs Appendix F: Merlin Team and Merlin Solo Assignments Appendix G: Group-Based Peer Evaluation Appendix H: Sample Merlin Bulletins Appendix I: Common Student Issues Appendix J: Administrator Issues to Watch Appendix K: Time Lags in Merlin Appendix L: Excel Spreadsheet File Appendix M: Merlin: Participant Guide Index