Business Market Management
Understanding, Creating and Delivering Value
Published on 4. December 1998
Book
Hardback
448 pages
978-0-13-522657-5 (ISBN)
Description
A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 242 mm
Width: 185 mm
Thickness: 25 mm
Weight
777 gr
ISBN-13
978-0-13-522657-5 (9780135226575)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
James C. Anderson | James A. Narus
Business Market Management
Understanding, Creating and Delivering Value: United States Edition
Book
12/2003
2nd Edition
Pearson
€99.03
Article exhausted; check for reprint
Content
I. INTRODUCTION AND OVERVIEW. 1. Business Market Management: Guiding Principles. II. UNDERSTANDING VALUE. 2. Market Sensing: Generating and Using Knowledge About the Marketplace. 3. Understanding Firms as Customers. 4. Crafting Market Strategy. III. CREATING VALUE. 5. Managing Market Offerings. 6. New Offering Realization. 7. Business Channel Management. IV. DELIVERING VALUE. 8. Gaining Customers. 9. Sustaining Reseller Partnerships. 10. Sustaining Customer Relationships. Index.