Being Strategic

In "Being Strategic", noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it's important, what's involved in doing it, and how to do it. "Being Strategic" offers a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: first, get clear about where you're starting from; now, imagine your 'castle on the hill,' your ultimate goal; then identify trolls waiting under the bridge, obstacles in your path; next outline a path to get to the castle: your core strategies and the tactics for implementing them; and constantly re-evaluate your strategy and your tactics as conditions change. Using a very accessible frame story of 13th century Welsh nobles building a castle for protection, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.