Computer Strategies, 1990-99
Technologies, Costs, Markets
Published on 23. September 1987
Book
Hardback
322 pages
978-0-471-91585-0 (ISBN)
Description
Addressing a number of highly topical issues and bristling with unconventional ideas, Computer Strategies: 1990-9 provides a thought-provoking explanation of how and why the computer industry has failed to match the expectations of the early 1980s. In addition, this book incorporates a practical set of guidelines to use as a frame of reference for cost efficiency in computing systems, thus assisting executives in working out radically new product policies, aimed at the development of demand-driven technology under conditions of highly competitive pricing.
More details
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations, index
Dimensions
Height: 230 mm
Width: 150 mm
Weight
596 gr
ISBN-13
978-0-471-91585-0 (9780471915850)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction; ANATOMY OF COSTS: Cost Trends and Patterns; Exposure to Fluctuations; Easing Cost Constraints; THE DYNAMICS OF MARKETING: Gains from New Information Technology; The Emerging Buyers' Market; Revitalized Segmentation of Markets; MEGATRENDS IN TECHNOLOGY: New Exigencies on Hardware Development; Closing the Software Gap and Beyond; Signposts to Rejuvenated/Novel Systems.