New Deal Design
Book
Paperback/Softback
150 pages
978-1-941806-63-0 (ISBN)
Description
Equal parts technological compendium, folktale and designer's scratchpad, this book explores how the devices that are integral to our lives come to be with a dive into the creative chaos that makes one of the most winning technology design firms in America tick. White moments, swarms, dark horses, wisdom instead of smarts and a decidedly old-school sketch and model first approach ensure that all that comes through the shop's doors is helping people live, work and play to their best.
More details
Language
English
Place of publication
San Rafael
United States
Product notice
With flaps
Illustrations
Illustrations
Dimensions
Height: 292 mm
Width: 203 mm
ISBN-13
978-1-941806-63-0 (9781941806630)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Gadi Amit is a San Francisco based designer behind some of the most innovative and lasting technology devices created over the last decade. The creative leader and founder of NewDealDesign, Gadi was awarded the 2013 National Design Award for his commitment to crafting delightful and workable solutions for real people. His projects include the Fitbit line of wearable devices, the Ara Modular phone, the Lytro Light Field Camera, Sproutling, and Whistle.