Basics Graphic Design 01: Approach and Language
Published on 20. December 2010
Book
Paperback/Softback
200 pages
978-2-940411-35-1 (ISBN)
Description
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. "Approach & Language" is the first title in the "Basics Graphic Design" series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
Reviews / Votes
'Approach and Language, by Gavin Ambrose and Nigel Aono-Billson, is a wonderful guide to the world of graphic design. Through six chapters the authors give a comprehensive view of design, addressing theoretical issues, technical aspects and practice in the design process, with topics as suggestive as "Idea Mapping" as a method of generating ideas. The contents of this book are perfect for both students and teachers. The first find in it a reference guide that will help them get started with the basics of design and learn how to deal with their first projects. For teachers, this book is an inexhaustible source of exercises that they can develop with their students throughout the course. Indispensable.' - Nacho Lavernia, Lavernia & Cienfuegos Diseno, 2012. 'A beautifully laid out book that provides an enormous amount of information between its covers. Popular with students and tutors.' - John Blackman, Cambridge School of Visual & Performing Arts, UK. 'Well structured and with valuable and imaginative exercises. I particularly liked the succinct way communication is contextualized and the pointed ways of getting ideas ... graphically appealing and with a good balance between text and image.' - Mario Roda, Escola Universitaria das Artes de Coimbra, Portugal.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
200 colour illustrations
Dimensions
Height: 232 mm
Width: 164 mm
Thickness: 22 mm
Weight
591 gr
ISBN-13
978-2-940411-35-1 (9782940411351)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gavin Ambrose | Nigel Aono-Billson
Basics Graphic Design 01: Approach and Language
E-Book
09/2017
1st Edition
Bloomsbury Visual Arts
€27.49
Available for download
Gavin Ambrose | Nigel Aono-Billson
Basics Graphic Design 01: Approach and Language
E-Book
12/2010
1st Edition
AVA Publishing
€27.49
Available for download
Persons
Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally. Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Content
Introduction. How to get the most out of this book. Essential kit. Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen; Student exercise: Context. Ideas: Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin; Student exercise: Mapping. Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama; Student exercise: Rich media. Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer; Student exercise: Typography. Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough; Student exercise: Hybrid. Conventions: Formats and sizes; File formats; Colour systems. Appendix. Conclusion. Bibliography. Index. Acknowledgements. Working with ethics.