Global Strategic Management
1st Edition
Will be published approx. on 15. January 2040
Book
Paperback/Softback
376 pages
978-0-85702-379-7 (ISBN)
Description
Global Strategic Management is written by award winning lecturers in strategy, involved with the Community of European Business Schools and International Business (CEMS) who have a wealth of experience teaching strategy to future business leaders. For those teaching courses in strategy to those going on to work in organisations working in a global environment, this text will meet a number of key teaching and learning needs
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
ISBN-13
978-0-85702-379-7 (9780857023797)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART ONE: INTRODUCING STRATEGY AND THE GLOBAL CONTEXT
Basics in Strategic Management
Understanding the International Context
Achieving a Global Competitive Advantage
PART TWO: DESIGNING AND EXECUTING A GLOBAL STRATEGY
Selecting Markets and Expansion Patterns
Developing Organizational Architectures
PART THREE: MANAGERIAL ISSUES
Achieving Cross-border Knowledge Transfer
Fostering Innovation and Entrepreneurship in MNCs
Mastering Global Chess: Multinational Competition
Doing Business in Emerging Markets
Global Corporate Social Responsibility
Branding and Reputation
Establishing a Regional Strategy
Configuring Global Value Chains
PART FOUR: CONCLUSION
The Future of Global Strategy
Basics in Strategic Management
Understanding the International Context
Achieving a Global Competitive Advantage
PART TWO: DESIGNING AND EXECUTING A GLOBAL STRATEGY
Selecting Markets and Expansion Patterns
Developing Organizational Architectures
PART THREE: MANAGERIAL ISSUES
Achieving Cross-border Knowledge Transfer
Fostering Innovation and Entrepreneurship in MNCs
Mastering Global Chess: Multinational Competition
Doing Business in Emerging Markets
Global Corporate Social Responsibility
Branding and Reputation
Establishing a Regional Strategy
Configuring Global Value Chains
PART FOUR: CONCLUSION
The Future of Global Strategy