Creativity In Context

Updating "The Social Psychology of Creativity", this work incorporates extensive new material to provide a picture of how the motivation for creative behaviour, and creativity itself, can be influenced by the social environment. Teresa Amabile discusses new findings from both her own research and from the work of many others in the field, detailing not only the ways in which creativity can be killed by social-psychological influences, but also the ways in which it can be maintained and stimulated. The author describes an expanded set of methodologies for assessing creativity, and introduces a set of methodologies for assessing the social environment for creativity in non-experimental studies. Throughout, the book maintains a focus on a comprehensive view of creativity - how the social context can influence motivation and how motivation, in conjunction with personal skills and thinking styles, can lead to the expression of creative behaviour within that context.