Drunk Tank Pink
The Subconscious Forces that Shape How We Think, Feel, and Behave
Published on 5. September 2013
Book
Paperback/Softback
272 pages
978-1-78074-264-9 (ISBN)
Description
'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
Reviews / Votes
?'Reading Adam Alter's book will change the way you look at our world.' -- Dan Ariely, author of Predictably Irrational 'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.' -- William Leith, Evening Standard 'The best science book I've read all year...really provocative.' -- Malcolm Gladwell * New York Times * " A fantastic introduction to the wealth of weird and wonderful psychology research that is out there." * Focus magazine *More details
Language
English
Place of publication
London
United Kingdom
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-1-78074-264-9 (9781780742649)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2013
1st Edition
Oneworld Publications
€7.90
Available for download
Person
Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.