Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
1st Edition
Published on 9. April 2019
Book
Hardback
162 pages
978-1-138-47970-8 (ISBN)
Description
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.
This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.
This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
Reviews / Votes
"For almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship.", Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA"This volume clearly shows that PR in the GCCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics-and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region.", Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
3 s/w Abbildungen, 3 s/w Zeichnungen, 12 s/w Tabellen
12 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and white
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 14 mm
Weight
417 gr
ISBN-13
978-1-138-47970-8 (9781138479708)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Talal Almutairi | Dean Kruckeberg
Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
Book
12/2020
1st Edition
Routledge
€54.46
Shipment within 15-20 days
Talal Almutairi | Dean Kruckeberg
Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
E-Book
04/2019
Routledge
€61.99
Available for download
Talal Almutairi | Dean Kruckeberg
Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
E-Book
04/2019
1st Edition
Routledge
€61.99
Available for download
Persons
Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait.
Dean Kruckeberg
is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board.
Dean Kruckeberg
is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board.
Content
1. Introduction 2. The Status and New Directions of Public Relations Practice in Bahrain 3. Public Relations in Kuwait: A Historical, Practical, and Theoretical Perspective 4. Public Relations Units in the Omani Civil Service Sector: Historical Background and Current Characteristics 5. Qatar Public Relations-In Focus 6. Public Relations in Saudi Arabia: An Islamic Perspective 7. A Critical Snapshot of the Practice of Public Relations in the United Arab 8. Conclusion