The Rhetorical Mind
Current issues
John Benjamins Publishing Co
Published on 2. September 2025
Book
Hardback
198 pages
978-90-272-2822-2 (ISBN)
Description
This book comprehends a unique collection of articles on the rhetorical tools, with special reference to both discursive and verbo-visual metaphor. It focuses on monomodal and multimodal figurative representations in wine discourse, in political discourse, and in the sports media. Moreover, it encompasses a discussion of the questionable role played by metaphor in scientific discourse concerning climate issues. The art and cognition, and multimodality issues are empowered in this volume through the cognitive-oriented analysis of Andre Varda's films, Banksy's graffiti, and a comprehensive typological approach of the Tromp l'oeil technique.
More details
Series
Language
English
Place of publication
Amsterdam
Netherlands
Target group
Professional and scholarly
Weight
510 gr
ISBN-13
978-90-272-2822-2 (9789027228222)
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Schweitzer Classification
Persons
Editor
University of Lisbon
University of Lisbon
Universidad de Cordoba