
The New Alpha Male
How to Win the Game When the Rules Are Changing
Lance Allred(Author)
Sounds True Inc (Publisher)
Published on 10. March 2020
Book
Hardback
250 pages
978-1-68364-376-0 (ISBN)
Description
NBA and TEDx star Lance Allred helps men find their true source of strength, while embracing authenticity and vulnerability
These days, we hear plenty about what's wrong with men-like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right in this changing world? When our most visible role models are only showing us how to be angry and regressive, today's men need a new game plan for success: The New Alpha Male, by Lance Allred.
Having grown up in an ultra-patriarchal family and succeeded in the hyper-competitive world of the NBA, Allred knows firsthand how the old model of masculinity works-and why it is failing both men and women today. In this book, framed within the context of a basketball game, he helps men break down the outdated ideas we've internalized as "truths" about topics such as culture, addiction, fear, and spirituality-so we can move on to build a better, healthier, and stronger vision of manhood.
Allred's new playbook is built around the seven Principles of Perseverance-Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final "winning combination" of Forgiveness and Gratitude. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.
Edit
These days, we hear plenty about what's wrong with men-like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right in this changing world? When our most visible role models are only showing us how to be angry and regressive, today's men need a new game plan for success: The New Alpha Male, by Lance Allred.
Having grown up in an ultra-patriarchal family and succeeded in the hyper-competitive world of the NBA, Allred knows firsthand how the old model of masculinity works-and why it is failing both men and women today. In this book, framed within the context of a basketball game, he helps men break down the outdated ideas we've internalized as "truths" about topics such as culture, addiction, fear, and spirituality-so we can move on to build a better, healthier, and stronger vision of manhood.
Allred's new playbook is built around the seven Principles of Perseverance-Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final "winning combination" of Forgiveness and Gratitude. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.
Edit
More details
Language
English
Place of publication
United States
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 162 mm
Thickness: 20 mm
Weight
419 gr
ISBN-13
978-1-68364-376-0 (9781683643760)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
03/2020
St. Martin's Essentials
€12.99
Available for download
Person
Lance Allred was born legally deaf from RH complications, and was raised in a polygamist commune in rural Montana before his family escaped when he was 13. A former NBA star, Lance is the author of four books, including Longshot. Lance is a sought-after speaker whose TEDx talk "What Is Your Polygamy?" has more than 4.5 million views; he has also been a leadership consultant for the FBI. He lives in Salt Lake City. For more, visit lanceallred41.com.