Secret Formula
How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Published on 5. July 1995
Book
Paperback/Softback
511 pages
978-0-88730-751-5 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
HarperCollins Publishers Inc
Target group
College/higher education
Professional and scholarly
Illustrations
facsimiles, portraits
ISBN-13
978-0-88730-751-5 (9780887307515)
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Schweitzer Classification