One-to-One Web Marketing
Build a Relationship Marketing Strategy One Customer at a Time
2nd Edition
Published on 30. January 2001
Book
Mixed media product
XVI, 352 pages
978-0-471-40400-2 (ISBN)
Description
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
Reviews / Votes
"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)More details
Edition
2., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
1 CD-ROM
Dimensions
Height: 23.4 cm
Width: 19 cm
Weight
663 gr
ISBN-13
978-0-471-40400-2 (9780471404002)
Schweitzer Classification
Other editions
Additional editions
Cliff Allen | Deborah Kania | Beth Yaeckel
One-to-One Web Marketing
Build a Relationship Marketing Strategy One Customer at a Time
E-Book
07/2001
2nd Edition
Wiley
€36.40
Available for download
Persons
Content
Foreword. Acknowledgements. Introduction. One-to-One Web Marketing Overview. One-to-One Web Site Personalization. One-to-One E-Mail. One-to-One Web Advertising and Promotion. One-to-One Web Community. One-to-One Web Data Analysis. One-to-One Web CRM. One-to-One Web Collaboration. One-to-One Web Privacy. The One-to-One Web Marketing Future. Index.