
Michael Allen's Guide to e-learning
Building Interactive, Fun and Effective Learning Programs for Any Company
M.W. Allen(Author)
Wiley (Publisher)
Published on 2. January 2003
Book
Paperback/Softback
360 pages
978-0-471-20302-5 (ISBN)
Article exhausted; check for reprint
Description
An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions. e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen's Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 235 mm
Width: 192 mm
Thickness: 18 mm
Weight
632 gr
ISBN-13
978-0-471-20302-5 (9780471203025)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Michael W. Allen
Michael Allen's Guide to e-Learning
Building Interactive, Fun, and Effective Learning Programs for Any Company
Book
11/2016
2nd Edition
Wiley
€39.50
Shipment within 15-20 days
Person
MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. (now Macromedia, Inc.). He is currently Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.
Content
Foreword by Gloria Gery. Acknowledgments. PART 1: THE BUSINESS PERSPECTIVE. Chapter 1. Plain Talk. Chapter 2. Context-The Possibility of Success. Chapter 3. The Essence of Good Design. Chapter 4. Getting There through Successive Approximation. PART 2: DESIGN. Chapter 5. Learner Motivation. Chapter 6. Navigation. Chapter 7. Instructional Interactivity. Summary. References. Index. Credits. About the Author.