Entrepreneurship for Scientists and Engineers
International Edition
Published on 9. April 2009
Book
Paperback/Softback
256 pages
978-0-13-209143-5 (ISBN)
Description
For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path.
Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies.
In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.
Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies.
In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 231 mm
Width: 153 mm
Thickness: 16 mm
Weight
340 gr
ISBN-13
978-0-13-209143-5 (9780132091435)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part 1: Technology Entrepreneurship for Scientists and Engineers
Chapter 1: Scientists and Engineers as Entrepreneurs
Chapter 2: Recognizing and Screening Technology Opportunities
Chapter 3: Designing and Developing a Technology Start-up
Chapter 4: Building an Effective Team
Part 2: Developing and Protecting Intellectual Property
Chapter 5: The Concept of Intellectual Property
Chapter 6: Patent and Trademark Strategy
Part 3: Technology Entrepreneurship Strategy
Chapter 7: High Technology Product Development Strategies
Chapter 8: Technology Transition and Entry Strategies
Chapter 9: Technology Adoption Patterns and Marketing Strategy
Part 4: Start-up Financial Strategy
Chapter 10: The Business Model
Chapter 11: Funding the Technology Start-up
Chapter 12: Funding Growth
Chapter 13: Technology Valuation
Chapter 1: Scientists and Engineers as Entrepreneurs
Chapter 2: Recognizing and Screening Technology Opportunities
Chapter 3: Designing and Developing a Technology Start-up
Chapter 4: Building an Effective Team
Part 2: Developing and Protecting Intellectual Property
Chapter 5: The Concept of Intellectual Property
Chapter 6: Patent and Trademark Strategy
Part 3: Technology Entrepreneurship Strategy
Chapter 7: High Technology Product Development Strategies
Chapter 8: Technology Transition and Entry Strategies
Chapter 9: Technology Adoption Patterns and Marketing Strategy
Part 4: Start-up Financial Strategy
Chapter 10: The Business Model
Chapter 11: Funding the Technology Start-up
Chapter 12: Funding Growth
Chapter 13: Technology Valuation