The Complete MBA For Dummies
1st Edition
Published on 15. March 2000
Book
Paperback/Softback
432 pages
978-0-7645-5204-5 (ISBN)
Description
How to get up to speed on the fundamentals of an MBA education, without spening $40,000 and two years in school! Increased salary, job opportunities, business savvy, these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can simple the benfits of an MBA education in a fraction of the time and at a fraction of the cost!
Reviews / Votes
"with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost" (Business a.m., 5 November 2002)More details
Edition
1., Aufl.
Language
English
Place of publication
Foster City
United States
Publishing group
John Wiley & Sons Inc
Target group
College/higher education
Illustrations
illustrations
Dimensions
Height: 23.4 cm
Width: 19 cm
Weight
454 gr
ISBN-13
978-0-7645-5204-5 (9780764552045)
Schweitzer Classification
Other editions
New editions
Kathleen Allen | Peter Economy
Complete MBA For Dummies
Book
01/2008
2nd Edition
Wiley
€24.00
Shipment within 10-20 days
Persons
Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.
Content
Introduction. PART I: The New, Improved World of Business. Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should! Chapter 2: Information Technology: The New Competitive Advantage. Chapter 3: Global Business: Fun and Profit in Katmandu. Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning. PART II: Managing a Business in the New World. Chapter 5: Managing Is Hard; Leading Is Even Harder. Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees. Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them. Chapter 8: One for All and All for One: Building Teams That Really Work. PART III: Money: What You Don't Know Will Hurt You. Chapter 9: All You Ever Wanted to Know about Accounting. Chapter 10: Working Your Way through Financial Statements. Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis. Chapter 12: It Takes Money to Make Money. Chapter 13: Understanding Stocks and Bonds. PART IV: Marketing in the New World. Chapter 14: You Are Nothing Without a Customer. Chapter 15: Focusing Your Efforts with a Marketing Plan. Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion? Chapter 17: The New World of Selling. PART V: Other Important Stuff. Chapter 18: Manufacturing and Distribution: Technology Makes the Difference. Chapter 19: The Ins and Outs of Risk Management. Chapter 20: In Business, Everything Is a Negotiation. Chapter 21: Some Basic Entrepreneurial Economics. PART VI: The Part of Tens. Chapter 22: Ten Biggest Mistakes Managers Make. Chapter 23: Ten Creative Ways to Market Your Products and Services. Chapter 24: Ten Best Free Business Resources. Chapter 25: Ten Steps to Improve Your Cash Flow - Now! Index. Book Registration Information.