Sticky Wisdom
How to Start a Creative Revolution at Work
2nd Edition
Published on 19. April 2002
Book
Paperback/Softback
224 pages
978-1-84112-021-8 (ISBN)
Description
We all know how important creativity is at work. New ideas, freshsolutions, and innovative approaches are always talked about, butrarely ever practiced.
?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of creativity at work. This one-of-a-kindbook breaks creativity into six practical behaviors and shows youhow all of us--not just the wacky genuis--is packed with creativepotential.
This fully updated and expanded edition explores areas that thefirst edition did not, filled with new insights, stories, and casesit will help you find or recapture your creativity with provenexercises that will help unlock the creative potential in anyone.
?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of creativity at work. This one-of-a-kindbook breaks creativity into six practical behaviors and shows youhow all of us--not just the wacky genuis--is packed with creativepotential.
This fully updated and expanded edition explores areas that thefirst edition did not, filled with new insights, stories, and casesit will help you find or recapture your creativity with provenexercises that will help unlock the creative potential in anyone.
Reviews / Votes
"...I found the book easy to read and understand, full of commonsense and curiously compelling..." (City to Cities,August/September 2002)"...it's one of those rare books that could make a radicaldifference to the way you work and see the world, whilst being agenuine source of pleasure to read..." (Research Magazine,September 2002)
More details
Edition
2nd edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 213 mm
Width: 170 mm
Thickness: 20 mm
Weight
350 gr
ISBN-13
978-1-84112-021-8 (9781841120218)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
04/2002
Capstone Publishing Ltd
€36.08
Article exhausted; check for reprint
Persons
The authors of Sticky Wisdom all work at the London-based consultancy ?What If!, that helps organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world's biggest, fastest growing and most profitable organizations.
?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at www.whatif.co.uk
?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at www.whatif.co.uk
Content
Welcome to the Revolution
Freshness
Greenhousing
Realness
Momentum
Signalling
Courage
Freshness
Greenhousing
Realness
Momentum
Signalling
Courage