Copywriting
Published on 1. October 1997
Book
Paperback/Softback
256 pages
978-0-7506-3510-3 (ISBN)
Description
A guide to writing good marketing copy. The author provides help with getting started and dealing with writers block, covers the do's and don't of copywriting, and gives tips and insights from professional copywriters.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
4 line illustrations, index
Dimensions
Height: 234 mm
Width: 156 mm
Weight
320 gr
ISBN-13
978-0-7506-3510-3 (9780750635103)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Second-rate copy makes for second-rate marketing; planning and research; getting started; nine routes to punchier copy; grammar and English; ten time-tested copywriting devices; common copywriting mistakes and how to avoid them; criticism and analysis; how the pros do it; finding the creative you; making words in harmony with design; a direct mail package; advertising; news releases; articles and features; staff and customer newsletters; annual reports; catalogues; leaflets; everything else! Appendix: improvement in writing ability.