Envision
Persuasive Writing in a Visual World
Published on 17. November 2004
Book
Paperback/Softback
336 pages
978-0-321-18327-9 (ISBN)
Description
Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today?s visual world. Envision: Persuasive Writing in a Visual World is intended for composition courses focusing on argumentation and researched writing. Taking visual culture as its central theme and context, Envision is concerned with the fundamentals of writing in powerful and effective ways. By exploring and responding to a wide variety of visual texts and artifacts, students using Envision will learn how to analyze and craft arguments, design and conduct research projects, and produce persuasive visual texts. Envision is based on a dual premise. It asserts that students today are learning to write in a visual culture in which composition is expanding to include the analysis and production of visual as well as print texts. At the same time, it argues that the rhetorical tradition provides the most useful and teachable framework for understanding and responding to the persuasive power of visual texts. With over 100 color images and a rich, colorful interior design, Envision will immediately stand out in the composition market as a new and striking text
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Weight
363 gr
ISBN-13
978-0-321-18327-9 (9780321183279)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2007
2nd Edition
Pearson
€39.60
Article exhausted; check for reprint
Content
Note: "Writing Projects" and "For Added Challenge" sections appear at the end of each chapter.
Preface.
I. EXPLORATION: ANALYSIS AND ARGUMENT.
1. Introducing Visual Rhetoric.
Understanding Visual Rhetoric.
Thinking about the Visual.
Thinking about Rhetoric.
Writing about and with Visual Rhetoric.
Analyzing Images Rhetorically.
Visual Rhetoric as Types of Persuasion.
The Visual-Verbal Connection.
Writing an Analysis of Visual Rhetoric.
Practicing the Art of Rhetoric.
2. Understanding the Strategies of Persuasion.
Examining Rhetorical Strategies.
Thinking Critically about Argumentation.
Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos.
Considering the Context of Time and Place.
Putting Persuasion into Practice.
3. Analyzing Perspectives in Argument.
Perspective and Point of View.
Developing an Argumentative Thesis.
Your Angle on the Argument. Student Writing: Position Papers, Angela Ragestar. Exploring Multiple Sides of an Argument. Student Writing: Multiple Sides Project (excerpt), Aisha Ali.
Understanding the Canons of Rhetoric.
Representing Multiple Sides in Your Argument.
READING: Nora Ephron, "The Boston Photographs."
The Ethics of Visual Representation.
Constructing Your Own Argument.
II. INQUIRY: RESEARCH ARGUMENTS.
4. Planning and Proposing Research Arguments.
Asking Research Questions.
Generating Topics.
Committing to a Topic.
Bringing Your Topic into Focus.
Developing a Reserach Plan.
Student Writing: Research Freewrite, Bries Deerrose.
Student Writing: Research Abstract: Bries Deerrose. Drafting a Research Proposal. Shaping Your Research Hypothesis. Student Writing: Research Proposal (excerpt), Tommy Tsai. Student Writing: Reflection Letter (excerpt), Tommy Tsai. Asserting the Significance of Your Project. Constructing Your Persona as a Researcher. Planning Your Research Project.
5. Finding and Evaluating Research Sources.
Visualizing Research.
Understanding Primary and Secondary Sources.
Developing Search Terms.
Evaluating Your Sources.
Locating Sources for Your Research Argument.
Thinking about Field Research. Student Writing: Field Research Inquiry Letter, Sean Bruich.
Creating a Dialogue with Your Sources. Student Writing: Dialogue of Sources (excerpt), Amanda Johnson.
Note-Taking as a Prelude to Drafting. Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr.
Implementing Your Research Skills.
6. Organizing and Writing Research Arguments.
Sketching Your Draft in Visual Form.
Moving from Visual Maps to Outline Strategies. Student Writing: Research Paper Outline, Lee-Ming Zen.
Organizing Your Argument.
Avoiding Plagiarism.
Spotlight on Your Argument.
Working with Sources.
Effective Arrangement of Visual Evidence.
Drafting Your Research Argument.
Making the Most of Collaboration.
Revising Your Draft.
Focusing on Your Project.
III. INNOVATION: PRESENTATIONS AND VISUAL ARGUMENTS.
7. Composing Presentations.
Possibilities for Presentations.
Using Visual Rhetoric in Presentations.
Attention to Purpose, Audience, Possibilities.
Transforming Your Research Argument into a Presentation.
Considering Strategies of Design.
Ways of Writing for Diverse Presentations.
Choosing Methods of Delivery.
Practicing Your Presentation.
Documenting Your Presentation.
Creating Your Own Presentation.
8. Designing Visual Arguments and Web Sites.
Approaching the Visual Argument.
Decorum in Contemporary Arguments.
Crafting the Op-Ad as Public Argument. Student Writing: Op-Ad, Carrie Tsosie.
Producing the Photo Essay as a Persuasive Document. Student Writing: Electronic Photo Essay, Ye Yuan.
Composing Websites as a Rhetorical Act.
Making Visual Collages, Music Montages, and Murals. Student Writing: Photomontage, Yang Shi. Student Writing: Mural, Lauren Dunagan.
Creating Your Visual Argument.
9. Writing for Public and Professional Communities.
Anticipating Diverse Audiences.
Using Visual Rhetoric in Community Writing. Student Writing: Community Newsletter/Website, Gene Ma and Chris Couvelier.
Attending to Time, Purpose, and Subject.
Public Discourses and Changes in "Writing."
Design as a Collaborative Process.
Visual Rhetoric for Local Communities.
Visual Rhetoric for the Professional Sphere.
Writing into the Future.
Producing Your Own Public Writing.
Preface.
I. EXPLORATION: ANALYSIS AND ARGUMENT.
1. Introducing Visual Rhetoric.
Understanding Visual Rhetoric.
Thinking about the Visual.
Thinking about Rhetoric.
Writing about and with Visual Rhetoric.
Analyzing Images Rhetorically.
Visual Rhetoric as Types of Persuasion.
The Visual-Verbal Connection.
Writing an Analysis of Visual Rhetoric.
Practicing the Art of Rhetoric.
2. Understanding the Strategies of Persuasion.
Examining Rhetorical Strategies.
Thinking Critically about Argumentation.
Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos.
Considering the Context of Time and Place.
Putting Persuasion into Practice.
3. Analyzing Perspectives in Argument.
Perspective and Point of View.
Developing an Argumentative Thesis.
Your Angle on the Argument. Student Writing: Position Papers, Angela Ragestar. Exploring Multiple Sides of an Argument. Student Writing: Multiple Sides Project (excerpt), Aisha Ali.
Understanding the Canons of Rhetoric.
Representing Multiple Sides in Your Argument.
READING: Nora Ephron, "The Boston Photographs."
The Ethics of Visual Representation.
Constructing Your Own Argument.
II. INQUIRY: RESEARCH ARGUMENTS.
4. Planning and Proposing Research Arguments.
Asking Research Questions.
Generating Topics.
Committing to a Topic.
Bringing Your Topic into Focus.
Developing a Reserach Plan.
Student Writing: Research Freewrite, Bries Deerrose.
Student Writing: Research Abstract: Bries Deerrose. Drafting a Research Proposal. Shaping Your Research Hypothesis. Student Writing: Research Proposal (excerpt), Tommy Tsai. Student Writing: Reflection Letter (excerpt), Tommy Tsai. Asserting the Significance of Your Project. Constructing Your Persona as a Researcher. Planning Your Research Project.
5. Finding and Evaluating Research Sources.
Visualizing Research.
Understanding Primary and Secondary Sources.
Developing Search Terms.
Evaluating Your Sources.
Locating Sources for Your Research Argument.
Thinking about Field Research. Student Writing: Field Research Inquiry Letter, Sean Bruich.
Creating a Dialogue with Your Sources. Student Writing: Dialogue of Sources (excerpt), Amanda Johnson.
Note-Taking as a Prelude to Drafting. Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr.
Implementing Your Research Skills.
6. Organizing and Writing Research Arguments.
Sketching Your Draft in Visual Form.
Moving from Visual Maps to Outline Strategies. Student Writing: Research Paper Outline, Lee-Ming Zen.
Organizing Your Argument.
Avoiding Plagiarism.
Spotlight on Your Argument.
Working with Sources.
Effective Arrangement of Visual Evidence.
Drafting Your Research Argument.
Making the Most of Collaboration.
Revising Your Draft.
Focusing on Your Project.
III. INNOVATION: PRESENTATIONS AND VISUAL ARGUMENTS.
7. Composing Presentations.
Possibilities for Presentations.
Using Visual Rhetoric in Presentations.
Attention to Purpose, Audience, Possibilities.
Transforming Your Research Argument into a Presentation.
Considering Strategies of Design.
Ways of Writing for Diverse Presentations.
Choosing Methods of Delivery.
Practicing Your Presentation.
Documenting Your Presentation.
Creating Your Own Presentation.
8. Designing Visual Arguments and Web Sites.
Approaching the Visual Argument.
Decorum in Contemporary Arguments.
Crafting the Op-Ad as Public Argument. Student Writing: Op-Ad, Carrie Tsosie.
Producing the Photo Essay as a Persuasive Document. Student Writing: Electronic Photo Essay, Ye Yuan.
Composing Websites as a Rhetorical Act.
Making Visual Collages, Music Montages, and Murals. Student Writing: Photomontage, Yang Shi. Student Writing: Mural, Lauren Dunagan.
Creating Your Visual Argument.
9. Writing for Public and Professional Communities.
Anticipating Diverse Audiences.
Using Visual Rhetoric in Community Writing. Student Writing: Community Newsletter/Website, Gene Ma and Chris Couvelier.
Attending to Time, Purpose, and Subject.
Public Discourses and Changes in "Writing."
Design as a Collaborative Process.
Visual Rhetoric for Local Communities.
Visual Rhetoric for the Professional Sphere.
Writing into the Future.
Producing Your Own Public Writing.