Foundations of Business
Enterprise, Technology, Society
Published on 28. June 1990
Book
Hardback
220 pages
978-0-631-17718-0 (ISBN)
Description
Moral and practical uncertainties arise everyday in business life. where does one draw the line between being cunning and being honest? Where do you make a stand? Does business have a history which matters? What part does business play in our civilization and where is it going? This book is about being in business. It examines these issues and discusses the origins, values, morality and future of business. It also passes on hard, practical tips drawn from the author's extensive experience including advice on: international sales techniques; negotiating skills; finance; dealing with Japanese businesses, and more
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
441 gr
ISBN-13
978-0-631-17718-0 (9780631177180)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Attributes of business: personal attributes in business; value attributes in enterprise; attributes of marketing; business and the attributes of taxation. Part 2 Politics and business: politics around business; politics in business. Part 3 Movements that shaped business; freedom and accountability; mercantilists and adventurers; industry and society. Part 4 Ideas that shaped business; Christianity and enterprise; capitalism and enterprise. Part 5 Cultures that shaped business; the Jews - a dispersed culture; the Japanese - a clustered culture; civility in business enterprise. Part 4 Business in the age of information; people, computers and business; business, computers and society. Part 8 Business in society: business and civilization.