Copywriting Made Simple
How to write powerful and persuasive copy that sells
Published on 28. August 2018
Book
Paperback/Softback
304 pages
978-1-78901-364-1 (ISBN)
Description
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You'll learn how to...
* Write clearly, simply and engagingly
* Choose a killer headline and a strong structure
* Use 20 proven strategies for creative copywriting
* Harness the power of persuasion and psychology
* Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
"Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher.
"Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.
You'll learn how to...
* Write clearly, simply and engagingly
* Choose a killer headline and a strong structure
* Use 20 proven strategies for creative copywriting
* Harness the power of persuasion and psychology
* Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
"Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher.
"Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.
More details
Language
English
Place of publication
Market Harborough
United Kingdom
Dimensions
Height: 216 mm
Width: 138 mm
ISBN-13
978-1-78901-364-1 (9781789013641)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 'Copywriter rated by copywriters' in a 2015 DMA survey.