The Advertising Controversy
Evidence on the Economic Effects of Advertising
Published on 28. February 1981
Book
Hardback
245 pages
978-0-86569-057-8 (ISBN)
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 18 mm
Weight
546 gr
ISBN-13
978-0-86569-057-8 (9780865690578)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
bion /f Mark /i S. ris /f Paul /i W.