Management of Electronic and Digital Media
6th Edition
Published on 1. January 2016
Book
Paperback/Softback
368 pages
978-1-305-07756-0 (ISBN)
Description
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.
More details
Edition
6th edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 15 mm
Width: 182 mm
Thickness: 231 mm
Weight
570 gr
ISBN-13
978-1-305-07756-0 (9781305077560)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
Content
Preface.
Abbreviations and Acronyms.
1. Managing Electronic and Digital Media.
2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships.
3. Ethics of Management.
4. Theories of Management.
5. Financial Management.
6. Managing Personnel.
7. Audiences and Audience Research.
8. Content: Strategy and Distribution.
9. Marketing.
10. News and News Management.
11. Regulatory Influences on Media Management.
12. Technology Influence on Media Management.
13. Media Management: The Manager/Leader/Entrepreneur.
Glossary of Key Terms.
Index.
Abbreviations and Acronyms.
1. Managing Electronic and Digital Media.
2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships.
3. Ethics of Management.
4. Theories of Management.
5. Financial Management.
6. Managing Personnel.
7. Audiences and Audience Research.
8. Content: Strategy and Distribution.
9. Marketing.
10. News and News Management.
11. Regulatory Influences on Media Management.
12. Technology Influence on Media Management.
13. Media Management: The Manager/Leader/Entrepreneur.
Glossary of Key Terms.
Index.