How Asia Advertises
The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
1st Edition
Published on 17. September 2002
Book
Hardback
400 pages
978-0-470-82055-1 (ISBN)
Description
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
More details
Person
JIM AITCHISON, an Australian, has worked in Asian advertising for twenty years, most recently as Executive Creative Director of Singapore's Batey Ads. His many awards include those for work he wrote in Chinese. He is now a full time author. His books Cutting Edge Advertising and Cutting Edge Commercials have become international best-selling titles. He has lectured on advertising creativity for leading companies including ABN AMRO Bank, Mercedes-Benz, Procter & Gamble, Prudential, Reader's Digest and Singapore Press Holdings, and conducts creative workshops for advertising agencies. He also writes children's books and humour.
Content
Preface.
Foreword.
Introduction.
Acknowledgments.
Apparel and Accessories.
Automotive/Cars.
Automotive/Commercial Vehicles.
Automotive/Petroleum Products.
Banking, Financial Services, Insurance.
Beverages.
Cosmetics, Toiletries, Personal Hygiene.
Fast Food.
Fast Moving Consumer Goods.
Food, Confectionery.
Home Improvement and Decoration.
Household Equipment and Appliances.
Information Technology and dot.coms.
Institutional and Government.
Media.
Office Equipment and Supplies.
Petfood and Accessories.
Pharmaceuticals, Health Foods, Vitamins.
Retail.
Services.
Telecommunications and Postal Services.
Travel and Tourism.
Index.