Cutting Edge Advertising
How to Create the World's Best Print for Brands in the 21st Century
Published on 6. May 1999
Book
Hardback
352 pages
978-0-13-012897-3 (ISBN)
Description
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,
More details
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 228 mm
Thickness: 17 mm
Weight
637 gr
ISBN-13
978-0-13-012897-3 (9780130128973)
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Schweitzer Classification