Introduction to Mass Communications
12th Edition
Published on 28. February 1997
Book
Paperback/Softback
574 pages
978-0-673-98082-3 (ISBN)
Description
This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using onlineservices, globalization, and a discussion of sex and violence in the media.
More details
Edition
12th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 231 mm
Width: 186 mm
Thickness: 22 mm
Weight
862 gr
ISBN-13
978-0-673-98082-3 (9780673980823)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Warren K. Agee | etc. | Edwin Emery
Introduction to Mass Communications
Book
01/1994
11th Edition
Longman
€25.99
Article exhausted; check for reprint
Content
I. THE MEDIA'S CRUCIAL ROLE.
1. Global Reach Of The Media.
2. The Media's Social Impact.
3. Historic Press Freedoms.
4. Audience Research: Concepts And Applications.
II. THE PRINT MEDIA.
5. Newspapers.
6. Magazines.
7. Book Publishing.
III. RADIO AND POPULAR MUSIC.
8. Radio.
9. Popular Music.
IV. THE VISUAL ELECTRONIC AND FILM MEDIA.
10. Television.
11. Cable Television.
12. Video.
13. Photographic And Graphic Communications.
14. The Film.
V. THE PERSUASIVE PROFESSIONS.
15. Advertising.
16. Public Relations.
VI. COMMUNICATIONS WORLDWIDE.
17. International Mass Communications.
1. Global Reach Of The Media.
2. The Media's Social Impact.
3. Historic Press Freedoms.
4. Audience Research: Concepts And Applications.
II. THE PRINT MEDIA.
5. Newspapers.
6. Magazines.
7. Book Publishing.
III. RADIO AND POPULAR MUSIC.
8. Radio.
9. Popular Music.
IV. THE VISUAL ELECTRONIC AND FILM MEDIA.
10. Television.
11. Cable Television.
12. Video.
13. Photographic And Graphic Communications.
14. The Film.
V. THE PERSUASIVE PROFESSIONS.
15. Advertising.
16. Public Relations.
VI. COMMUNICATIONS WORLDWIDE.
17. International Mass Communications.