Internet Business Models and Strategies: Text and Cases
2nd Edition
Published on 16. September 2002
Book
Paperback/Softback
496 pages
978-0-07-251166-6 (ISBN)
Description
Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 231 mm
Width: 188 mm
Thickness: 20 mm
Weight
719 gr
ISBN-13
978-0-07-251166-6 (9780072511666)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part I - The InternetChapter 1. Introduction and OverviewChapter 2. Overview of Internet Technology and Value NetworkChapter 3. Competitive Landscape-Changing Properties of the InternetPart II - Components, Linkages, Dynamics, and Evaluation of Business ModelsChapter 4. Components of a Business ModelChapter 5. Dynamics of Business Models (rewritten new chapter)Chapter 6. Taxonomy of Internet Business Models (new)Chapter 7. Value Configurations and the InternetChapter 8. Valuing and Financing an Internet Start-UpChapter 9. Appraisals of Internet Business Models (expanded into new chapter)Part III - The Role of Competitive and Macro Environments Chapter 10. Competitive and Macro EnvironmentsPart IV - Applying the Concepts, Models, and ToolsChapter 11. The General Manager and the InternetChapter 12. Sample Analysis of an Internet Business Model CasePart V - CasesCase 1. Broadcast.comCase 2. Webvan: Reinventing the MilkmanCase 3. Reflect.com: Burn the Ship (new)Case 4. VerticalNetCase 5. Live READS: Valuing an e-Book Startup (new)Case 6. Beyond InteractiveCase 7. Hotmail: Free email for saleCase 8 GMBuyPowerCase 9 iVillageCase 10 eBay, Inc.Case 11 Microsoft: X-Box online (new)Case 12 Sun MicrosystemsCase 13 Oscar: The Open Source Car Project (new)Case 14 E*trade: "A lust for being different" (new)Case 15 RIM: Blackberry: Wireless e-mail...the killer App? (new)Case 16 Sprint PCS: Winning the Wireless War? (new)Case 17 Napster: The Giant Online Pirate Bazaar? (new)