Internet Business Models and Strategies: Text and Cases
Published on 1. August 2000
Book
Hardback
400 pages
978-0-07-239724-6 (ISBN)
Description
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 232 mm
Width: 161 mm
Weight
550 gr
ISBN-13
978-0-07-239724-6 (9780072397246)
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Schweitzer Classification