Instructor's Manual for "Innovation Management: Strategies, Implementation and Profits"
2nd Edition
Book
Paperback/Softback
434 pages
978-0-19-514231-0 (ISBN)
Description
Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the "who, what, when, where and why" of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-19-514231-0 (9780195142310)
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Schweitzer Classification
Content
Part I Fundamentals: Models of Innovation; The Underpinnings of Profits - Assets, Competences, and Knowledge; Sources and Transfer of Innovation. Part II Strategizing; Recognizing the Potential of an Innovation; Reducing Uncertainty - The Role of Technological Trends, Market Regularities, and Innovation Strategy; Choosing a Profit Site - Dynamic Competitive Analysis; Strategic Choice or Environmental Determinism; Identifying Potential Co-competitors; Strategies for Sustaining Profits. Part III Implementing and Protection of Profits: Financing Entrepreneurial Activity; Implementation of the Decision to Adopt. Part IV Globalization: Globalization for Innovations; Innovating for Emerging Economies; Role of National Governments in Innovation; The Internet - A Case in Tecnological Change; Strategic Innovation Process.