Innovation Management
Strategies, Implementation, and Profits
2nd Edition
Published on 29. May 2003
Book
Hardback
400 pages
978-0-19-514230-3 (ISBN)
Description
This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.
Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
numerous figures
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 26 mm
Weight
766 gr
ISBN-13
978-0-19-514230-3 (9780195142303)
Schweitzer Classification
Person
Content
1: Introduction and Overview I. FUNDAMENTALS 2: Models of Innovation 3: The Underpinnings of Profits: Assets, Competences, and Knowledge 4: Sources and Transfer of Innovation II. STRATEGIZING 5: Recognizing the Potential of an Innovation 6: Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy 7: Choosing a Profit Site: Dynamic Competitive Analysis 8: Strategic Choice or Environmental Determinism 9: Identifying Potential Co-competitors 10: Strategies for Sustaining Profits III. IMPLEMENTING AND PROTECTION OF PROFITS 11: Financing Entrepreneurial Activity 12: Implementation of the Decision to Adopt IV. GLOBALIZATION 13: Globalization for Innovations 14: Innovating for Emerging Economies 15: Role of National Governments in Innovation 16: The Internet: A Case in Technological Change Strategic Innovation Process Appendix 1 Standards and Dominant Designs Appendix 2 Organizational Structures Appendix 3 Organizational Boundaries Glossary Case 1: Netscape Corporation Index