
The Wide Lens
What Successful Innovators See That Others Miss
Ron Adner(Author)
Portfolio (Publisher)
Published on 25. June 2013
Book
Paperback/Softback
304 pages
978-1-59184-629-1 (ISBN)
Description
How can great companies do everything right-identify real customer needs, deliver excellent innovations, beat their competitors to market-and still fail?
The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners-some visible, some hidden-deliver on their promises, too.
Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin's failed run-flat tires to Apple's path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
More details
Edition
Updated edition
Language
English
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Product notice
Paperback (trade)
Dimensions
Height: 213 mm
Width: 136 mm
Thickness: 22 mm
Weight
251 gr
ISBN-13
978-1-59184-629-1 (9781591846291)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Ron Adner