Color Design Workbook
A Real World Guide to Using Color in Graphic Design
Published on 1. March 2008
Book
Paperback/Softback
240 pages
978-1-59253-433-3 (ISBN)
Description
Now in Paperback! Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
350 illustrations.
Dimensions
Height: 229 mm
Width: 226 mm
Thickness: 19 mm
Weight
839 gr
ISBN-13
978-1-59253-433-3 (9781592534333)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Sean Adams | Noreen Morioka
Color Design Workbook
Book
01/2006
Rockport Publishers
€54.11
Article exhausted; check for reprint
Person
AdamsMorioka (Beverly Hills, CA) was founded in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council.AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance. They are also the authors of the Logo Design Workbook.