www.advertising
Published on 8. May 2003
Book
Hardback
192 pages
978-1-84403-036-1 (ISBN)
Description
Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Octopus Publishing Group
Target group
Professional and scholarly
Illustrations
300 colour illustrations
Dimensions
Height: 245 mm
Width: 223 mm
Thickness: 23 mm
Weight
945 gr
ISBN-13
978-1-84403-036-1 (9781844030361)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Richard Adams is an author and an advertising consultant in the fields of interactive TV, mobile and other emergent media. He is also an educator, conference speaker and researcher, and contributes to a number of UK-based magazines, including Revolution and CGI Magazine.
Content
Virtual hoardings; the right choice; flash in the pan; banner in the works; showcase.