Managerial Economics for Decision Making
Published on 13. March 2003
Book
Paperback/Softback
360 pages
978-0-333-96111-7 (ISBN)
Description
Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in Managerial Economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimizes the use for maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning.
Reviews / Votes
'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education SupplementMore details
Edition
2003
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 19 mm
Weight
672 gr
ISBN-13
978-0-333-96111-7 (9780333961117)
DOI
10.1007/978-0-230-21432-3
Schweitzer Classification
Other editions
Additional editions
John Adams | Linda Juleff
Managerial Economics for Decision Making
E-Book
09/2017
Red Globe Press
€69.59
Available for download
Persons
JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.
LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.
LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.
Content
Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.