Character Merchandising
2nd Edition
Published on 1. October 1996
Book
Hardback
372 pages
978-0-406-07767-7 (ISBN)
Description
Addressing the legislative developments which have occured in character merchandising, notably the copyright Designs and Patents Act 1988 and the Trademarks Act 1994, this edition examines the important issues to be considered by the owners and the licensee.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 248 mm
Width: 156 mm
ISBN-13
978-0-406-07767-7 (9780406077677)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Acquisitions of merchandising rights. Copyright and registered designs. Trade marks. Subsistence of copyright and international aspects of copyright and trade marks. Passing off and unfair competition. Other possible sources of protection. Setting up the licensing programme. Licensing. Liability for defective products. Competition law. Protecting merchandising rights.